Design thinking, first used to make physical objects, is increasingly being applied to complex, intangible issues, such as how a customer experiences a service, or to create an appropriate for your company, matching your vision with the right assets and strategy to communicate with your audience.
Those models—primarily diagrams and sketches—supplement and in some cases replace the spreadsheets, specifications, and other documents that have come to define the traditional organisational environment. They add a fluid dimension to the exploration of complexity, allowing for nonlinear thought when tackling nonlinear problems. This innovative concept of empowering people’s lives as part of your core business is spreading fast. The expectations are growing as well.
The once invisibles and the marginalised are benefiting from this idea. Across the world, attitudes are changing. Old certainties about tightly defined roles for government, civil society and business are dissolving. The social sector organisations are becoming more businesslike, and business is looking ever more to delivering sustainable value and we are very proud to be part of these transformations.