Jelcorp

Engineering

Details

  • Rebranding
  • UX Strategy
  • Website
  • Marketing Materials
  • -
  • AGO 17 - SEP 18

POSITIONING

We upgrade the Jelcorp brand image to encompass new skills and services in the Civil & Hydraulic Engineering sector.

PITCH DECK

The commercial presentation to an engineering services company focused on quality of service and following the new ux strategy.

Jelcorp

Heading

Details

  • UX/UI
  • Branding
  • Front-End
  • -
  • AGO 17 - SEP 18

USER JOURNEY

We collaborated with the Experience Team to create the journeys for the attendants, sponsors, media, speakers and VIP guests of the Ouishare Fest 2016 and 17.  

USER JOURNEY

We collaborated with the Experience Team to create the journeys for the attendants, sponsors, media, speakers and VIP guests of the Ouishare Fest 2016 and 17.  

Project Description

Since 2008 Jelcorp has been adding value to the Electrical Engineering and Telecommunications services sector with clients such as Vale do Rio Doce, L'Oréal or Contax.

With ambitions to go on a national scale, the company moved to Rio de Janeiro and needed an update in their corporate communication.

From 2012 it has increasing range of activities widen due to  entering the Civil and Hydraulic sectors as part of its projects and moving to specialisation into these new infrastructure services as its differential.

Jelcorp needed an uplift to its brand image to fit new skills and services in the Civil & Hydraulic field and strengthen their image to the market as an solution services company focused on quality and excellence to deliver an surpass customer expectations.

Solution

  • New Corporate ID that encompass the next 10 years expansion strategy
    and vision for Jelcorp Engineering.
  • New Responsive website with easy navigation through company services,
    capabilities and case studies.
  • A Marketing Funnel to distribute the new commercial presentation
    reducing the sale cycle.

Key learnings

Remote mid term contract with
a specialised technical business.
Introduce the ROI of user centred approach
to client and see them happy with the results.

Create a corporate ID to a multi service engineering firm has big challenges. It requires a deeper research and more dedication in order to cover their vast scope of graphic assets to represent capabilities and skills within their products and services.

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